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You can get more searches with a paid plan, which starts at $11 per month and is free for the first seven days. With Google Keyword Planner, you can find new keywords to target, research estimated search volumes, and discover related keywords and phrases. You can also unlock long-tail keywords to find phrases that are hyper-focused for your business and its goals. SEO tools work by crawling websites, collecting data, and presenting insights through dashboards, reports, or editors.

seo tools

You can monitor your reviews and respond to them manually, but this is time-consuming for any business. There are apps that can help you quickly submit your citations to a variety of directories and monitor your reviews. Local SEO is vital for brick-and-mortar businesses that need an online presence that ties to their physical locations. It’s how consumers are able to find doctor’s offices, retailers, restaurants and other businesses in their region. To show up in those all-important local packs in search results, you need to make sure you fill out your NAP info in online directories. Even if you choose a powerful all-in-one SEO tool, you may find that you’re lacking a specific tool or service.

seo tools

My personal test of Rank Math (WordPress plugin)

Or dive deeper with our subscription service for just $24.95/month. Whether you’re fine-tuning your site with our free tools or mastering SEO with our professional suite, SEOToolSet is your partner in online success. If you sell physical products online, Shopify is one of the easiest and cheapest ecommerce platforms. Their fees are affordable, and they have a growing suite of innovative AI features to help your business grow. There isn’t a bigger name in the local SEO software world than BrightLocal, and their tool suite is proven to BHS Links stand the test of time. SearchAtlas brings a very unique AI-powered tool suite to the market.

User Intent Analysis

In addition to keyword research, it helps with PPC competitive research, SEO competitive research, and the creation of custom lists and domains. Keyword Hero pairs your visitors’ sessions with the keywords they used to land on your page, all within your Google Analytics account. In other words, this tool lets you understand the search intent of your organic traffic. Woorank’s in-depth site analysis helps marketers reveal opportunities for optimization and improvement.

seo tools

Manual keyword guessing and piecemeal SEO audits won’t put you in a great position to rank on SERPs. With the right SEO tools in your kit, you’ll punch way above your weight against much larger websites. The learning curve for Screaming Frog is a little steep for non-technical SEOs.

All this data is presented by Google itself and not a third-party app, so there’s no room for inaccuracies. Another downside is that AI content outline generation is exclusively available to customers on the business plan with Clearscope. This limitation may seem unreasonable, especially considering the pricing tiers, particularly for the essentials package. Clearscope, it would benefit all your customers to access your AI tools. SpyFu is a search analytics company that scrapes the internet for data.

seo tools

Google Trends is another great keyword research tool to inform your SEO strategy. Enter a topic or phrase and Google Trends will show you line graph charts depicting peaks and dips in search volume for that phrase. It will also tell you where in the world the phrase is trending, as well as related trending keywords.

  • There’s nothing groundbreakingly innovative here that sets it apart from other Surfer SEO alternatives.
  • PlePer is a local SEO management software with tools for analyzing and managing Google Business Profiles (GBP).
  • But again, there are no hard and fast rules on how Google evaluates backlinks.
  • Choose a tool that excels in your problem area rather than paying for features you won’t use.
  • This tool is powered by a backlink crawler that continuously updates its index with new links.
  • SaleHoo shines with its intuitive interface, stellar support, and seamless Shopify integration.

Get started with our free SEO tools

In contrast, Qwoted helps you gain media attention with PR campaigns. Featured lets you reply to questions from trusted publications. Featured is a platform that links subject-matter experts to top publishers to increase visibility and get high-quality backlinks. It offers many features as part of its free version that other plugins charge for, like redirects and 404 management, and adding structured data.

seo tools

That’s also the one weakness, I’m still discovering new features I had no idea existed. But I’ve watched SEO beginners try to get their heads around it and they really struggle. By working on the above SEO factors, you can ensure that your website is optimized for search engine success. Next, you will have people answering your query, which means you now have a vast list of search terms from real-life users.

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